The mission of this campaign is:
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To make government more trustworthy, effective, and decent.
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To re-establish American society as a partnership between the people, good government, and more conscientious business practices.
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To bring people together.
The values of this campaign are:
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Love. Above all else, our task is to love one another.
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Life, liberty, and the pursuit of happiness.
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Justice, domestic tranquility, common defense, general welfare, and the blessings of liberty for ourselves and posterity.