The mission of this campaign is:

1. To make government more trustworthy, effective, and decent. 

2. To re-establish American society as a partnership between the people, good government, and more conscientious business practices. 

3. To bring people together. 

The values of this campaign are:

1. Love. Above all else, our task is to love one another. 

2. Life, liberty, and the pursuit of happiness.

3. Justice, domestic tranquility, common defense, general welfare, and the blessings of liberty for ourselves and posterity.